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Gittlen

Sandra Gittlen

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  • sgittlen@charter.net

Recent articles by Sandra Gittlen

Analytics boost social marketing efforts

February 28, 2013

Big-name companies including General Electric and Best Western are maturing their social marketing programs and integrating social metrics with back-end systems.

8 classic IT hiring mistakes and how to avoid them

January 07, 2013

From writing dated, irrelevant job descriptions to accepting a less-than-ideal candidate because the work is piling up, classic hiring mistakes are just waiting to trip up managers.

Game on: Enterprise apps gain gaming features to boost usage

December 10, 2012

Adding a competitive component to enterprise software improves adoption and real-time decision-making, gamification advocates say.

Simulations in play: Real-world scenarios unfold in virtual environments

December 10, 2012

While gamification - the use of game mechanics within applications - is catching hold, simulations, which mimic real-world scenarios, are still a hot market for organizations.

The cloud as data-center extension

November 08, 2012

A year after Oregon's Multnomah County deployed an on-premises portfolio management application, the two IT staffers dedicated to it resigned. Other staff struggled to maintain the specialized server environment. Left with no other option to guarantee support of the mission-critical tool, the county leapt into the cloud.

How to get your IT team ready for the cloud

October 03, 2012

So you received word that cloud is now a priority for your organization. The challenge is how do you get your team cloud-ready? "The cloud is changing so rapidly there's no book you can buy to get up to speed," says Ross Lambert, software architect and development lead for electricity storage provider Demand Energy Networks.

Want to telework? Not so fast, IT

September 24, 2012

IT pro spend their days figuring out how to support a mobile workforce that can operate wholly off-site, yet the telework perk remains elusive for them.

How to become a BYOD guru

July 16, 2012

Becoming a BYOD guru isn't an overnight proposition -- it's something that takes initiative, persistence and time. We've identified five key resource areas that can help you master the technical, legal and security ramifications of BYOD and maintain a pipeline of information once you've rolled out your own program.

Putting the 'where' into your analytics

June 11, 2012

At EDENS, a developer, owner and operator of community shopping centers on the East Coast, blending geographic information systems (GIS) and business analytics has enabled a competitive advantage in a fast-paced, crowded market.

Could data scientist be your next job?

June 04, 2012

Large enterprises, staffing firms and universities have observed increasing interest in a new class of data professional - the data scientist. A curious blend of business, analytics and computer skills, this hot new title is on the march in diverse verticals such as energy, e-commerce, healthcare and financial services.