MARCH 2010
New Year, New Look, New Opportunities
John Dix, Editor-in-Chief, Network World
In the January 4 issue, we proudly presented a new design, the eighth major overhaul of the magazine since we launched the publication 24 years ago (yes, I've been here through them all). Our intent was to make Network World more visually pleasing, easier to read and easier to navigate,...Read full story
| TECH DEBATES – NEW in print and online Experts face off on the hottest topics, the community weighs in online, conversation continues, then the two original arguments appear in print along with the "cream" of the community input. Your branding and messaging run alongside the online story and the first printed piece. One topic runs each month and is included on the editorial calendar. To find out more, contact your Network World sales executive and download our datasheet today. |
Optimism, Accountability, Social Media Top Trends
Kate Maddox, BtoBonline.com
After surviving one of the worst years in decades, b-to-b marketers are welcoming 2010 and hoping for improved business, efficiency and exciting uses of new technologies. Despite the challenges of 2009, from slashed budgets to leaner work forces, marketers learned valuable lessons from marketing in a recession. Many said they will continue to make use of those tactics in what they hope will be a brighter year. Read full story
| TECH PRIORITIES RESEARCH New research explores how the Network IT management role has evolved, what their current technology priorities are, how the economic recovery is impacting them, and how the Network World brand is uniquely positioned to help you reach these important decision makers. To find out more, contact your Network World sales executive for a research results overview. |
Key CMO Priorities and Investment Strategies for 2010
Richard Vancil, Vice President, IDC Executive and CMO Advisory Groups
2009 will be a year that all marketers would probably like to forget. As a community, tech marketers have had to withstand significant recession-led budget cuts, staff reductions, and organizational disruption. For the full year 2009, the average large ($1B+) IT vendor will have reduced overall marketing budgets by 8.3%. The average vendor has reduced the number of marketing staff by about 10% in 2009. IDC estimates that over...Read full story
One in Four
Andrea D'Amato, Vice President & Publisher, Network World
As publisher of Network World, I'd like to welcome you to the first Network World Marketing Connections Newsletter, formerly the ITiki Newsletter. Our objective is to provide you with current marketing insights to keep you ahead of the competition. Network World offers programs that range from lead generation to build your sales pipeline to branding and awareness campaigns to give your company an edge in this enormously competitive market. We promise to keep the newsletter timely, fresh, and most importantly brief, as we know your job as an IT Marketer is super busy!
Which brings me to the headline "One in Four"...Read full story
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