Some companies are going whole-hog with mobile apps, including for some core line-of-business functions.
When it comes to mobile apps, the Chubb Group of Insurance Companies has taken some risks. In 2011, the $13 billion global insurance provider rolled out two consumer-facing mobile apps, one for ordering roadside assistance and the other an auction guide for classic car collectors. Flush with its success from "tens of thousands" of downloads from Apple's App Store, the company began to see the value in creating mobile apps for some of its core processes, too.
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