New task for CIOs: Make money

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Sure, all CIOs seek to add value, but some are taking their quest outside the walls of the enterprise by targeting customers directly.

As tech infiltrates every corner of the business, it's only natural that some IT departments are producing revenue-generating products and services. Insider (registration required)

PHI Inc. CIO James Quinn was thinking more about customers than cash when he gave his IT team a task.

His challenge to them: Find ways to deepen the level of engagement between PHI, a Lafayette, La. provider of helicopter services, and its customers, which include some of the world's biggest energy companies needing transport to oil rigs in the Gulf of Mexico.

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