Tempting new Apple iOS 7 concept videos emerge

Pressure on Apple to bolster its iOS software as WWDC nears

The pressure is increasing on Apple to revamp iOS for iPhones and iPads as competitors -- from Samsung to Microsoft to BlackBerry -- roll out advances, and the Apple faithful have no shortage of ideas for what iOS 7 should include.

Some are hoping Apple will have a new smartphone (iPhone 5S or iPhone 6) to discuss at its Worldwide Developers Conference, expected to take place in June.  The departure late last year of iOS chief Scott Forstall in the wake of the Apple Maps fiasco has given rise to hopes that legendary Apple designer Jony Ive will deliver a powerful new iOS in the near future.

Then again, WWDC might be a more likely venue for Apple’s introduction of OS X “Next,” or whatever Apple calls its next Mac OS.

[IPHONEYS: The iPhone 5S and iPhone 6 edition]

Not waiting for Ive, Web and user interface designer Mohamed Kerroudj this month released a couple of iOS 7 concept videos on YouTube and they’ve begun making the rounds and piling up views. Kerroudj explores a more actionable lock screen, a redesigned calendar and an easier way to swap between music tracks.

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