BroadSoft recently announced a fixed-mobile convergence solution that separates communication devices from service subscriptions for enterprises. The company's UC-One IMS is designed to help mobile operators more effectively address the higher-margin enterprise market segment by providing a single subscription for an employee's unified communication needs.
According to BroadSoft, UC-One IMS will benefit the enterprise by lowering telecommunications costs by eliminating the need to maintain a fixed and wireless subscription for their employees. Since call and feature control reside in the cloud, enterprises also gain simplified control and employees are able to work from anywhere, on any device.
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Commenting in a statement, Michael Tessler, chief executive officer and president, BroadSoft, said, "There is an undeniable enterprise shift currently underway from premise-based communications services to cloud-enabled mobile Unified Communications, and UC-One IMS powerfully extends the benefits of the cloud." He added, "For mobile operators, UC-One IMS unlocks new revenue opportunities, and we believe this will shift the initial target market segment served by LTE networks to enterprises from consumer, which means that mobile and converged operators can more quickly monetize their LTE network investments."
As mobile operators build out their 4G IMS-based LTE networks, UC-One IMS also positions them to meet the demand for mobile unified communications with services that also include integrated instant messaging and presence, video calling and conferencing and Web collaboration. According to BroadSoft, UC-One IMS integrates fixed-mobile convergence for 2G, 3G and 4G mobile networks.
Describing how the service works, Scott Hoffpauir, chief technology officer, BroadSoft, said, "Users can, for example, start an instant message chat and move to a voice conversation, or initiate a call from a laptop interface and move to a smartphone without losing connectivity, and that single conversation can turn into a conference call with countless others, all with just a single click."