GENBAND hits the headlines today with three big announcements that were unveiled at the company's Perspectives13 conference. The first is the launch of the "Innovation Exchange," a collaborative business and technology exchange. The second item is also an announcement about collaboration: GENBAND has partnered with F5 Networks to deliver an Integrated SIP and Diameter Signaling Solution. And in product news, GENBAND has launched a WebRTC gateway with the release of GENBAND SPiDR.
The Innovation Exchange brings together Fortune 500 organizations, such as IBM, Intel and Samsung Mobile, with smaller, entrepreneurial companies to help global service providers by rapidly developing, testing and deploying new solutions leveraging GENBAND's. Commenting in a statement on the effort, Sam Waicberg, chief marketing officer for GENBAND, said, "Far different from typical application development communities and unlike anything in existence today, IX is a comprehensive business collaboration exchange and innovation community designed to help expand the reach and value of our customers into new revenue opportunities."
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GENBAND's partnership with F5 Networks has resulted in the QUANTiX DSC (Diameter Signaling Controller), which integrates Diameter functionality with its market-leading QUANTiX Session Border Controller -- designed to provide advanced, secure and scalable voice and data roaming capabilities for IMS and LTE network operators. B.G. Kumar, president of GENBAND's Multimedia Business Unit, commented in a statement, "Mobile operators around the globe are adopting LTE at a significant rate. F5's Diameter leadership and innovation make it an ideal partner for GENBAND to provide the best integrated solution for the network edge to its customers."
And in the third announcement, GENBAND revealed its SPiDR WebRTC gateway. The product category is based on emerging WebRTC and HTML5 technologies. SPiDR is designed to help service providers extend the reach and breadth of their offerings to include rich multimedia directly from any Web browser -- including voice, video, IM and presence.
SPiDR delivers independent media and signaling interworking capabilities and provides transcoding functions needed to bridge between Over-The-Top and legacy signaling and voice/video media streams. Charlie Vogt, president and CEO of GENBAND, said in his statement, "The addition of the SPiDR WebRTC gateway to our SMART portfolio raises the bar in this promising new category and is further proof of GENBAND's commitment to providing rich communications and mobility applications to our service provider and enterprise customers. Extending their telecom networks into the web domain creates exciting new sources of revenue for the service provider without significant incremental CAPEX or OPEX investments."