It's widely predicted that more technology-related budget will move to the marketing department, which leads to a natural question: Will CMOs and CIOs become business partners or merely grit their teeth and co-exist?
As technology purchases shift to the business side of the house, where does that leave the IT department? While the trend seems undeniable, what's less clear is how department heads will react. Will CMOs and CIOs become partners and trusted advisors or will they merely politely tolerate one another?
To gain greater insight into the relationships, attitudes and predictions of these C-level executives, CIO Research (a sister organization to CIO.com) surveyed 237 top IT executives and 140 top marketing executives earlier this year.
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