Mitel rebrands and launches new solutions; BroadSoft supports WebRTC

Three news items today for the highlight reel, with two announcements coming from Mitel and an unrelated announcement from BroadSoft. In its first announcement, Mitel has developed a new product-naming architecture that puts an emphasis on Mitel's three product segments. These new brands include:

MiCollab, which brings together Mitel's unified communications and collaborations offering, including products previously called the UCA, MCA and NuPoint. MiVoice, which organizes voice platforms and phones including MCD, 5000 CP, Mitel 5300 IP Phones and 8500 Digital Phones. MiContactCenter, which comprises Mitel's contact center technologies.

In other Mitel news, the company unveiled two new product offerings: MiVoice for Lync and MiCollab 5.0 (formerly Mitel Application Suite or MAS). MiVoice for Lync brings Mitel's business-class voice features to Microsoft Lync users. Optimized for Lync, it doesn't require the integration of third-party devices, gateways or other components.

[ INTERVIEW: BroadSoft CEO: Here's why communications is moving to the cloud ]

MiCollab 5.0, the latest release of Mitel's MiCollab, adds integration with the Google Cloud Platform and Google Apps, including its calendar, email, instant messaging, presence and contact management features. Mitel is also now offering, at no charge, a client application for all users that provides corporate directory access, contact management and click-to-call capabilities. Mitel MiCollab can now be packaged with voice as a single virtual appliance, a feature that is designed to attract small and mid-size businesses and service providers delivering cloud-based communications services.

In news coming from BroadSoft, the company announced it has introduced a WebRTC demonstration for its UC-One platform, designed to extend real-time unified communications beyond the confines of the enterprise -- to anyone with a WebRTC-enabled browser. With the addition of WebRTC, BroadSoft will extend the fully integrated, seamless communication experience UC-One provides to include web browsers.

Commenting in a statement, Scott Hoffpauir, chief technology officer, BroadSoft, said, "WebRTC transforms Web browsers into an endpoint so that service providers can unlock the benefits of Unified Communications for any user with a WebRTC-enabled Web browser."

He added, "As one of the most robust Unified Communications platform, UC-One becomes a significant competitive differentiator for service providers who can not only deliver real-time Unified Communications services to the enterprise, but to an expanded ecosystem of customers, partners and suppliers."

And as a "heads up" for our readers, we've received multiple briefings this week on a variety of developments from half a dozen companies covering telepresence, videoconferencing and video collaboration -- so we'll be focusing on these announcements in our next several newsletter editions.

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