Enterprise Social Network Moves Ad Agency Into the Future

Become An Insider

Sign up now and get FREE access to hundreds of Insider articles, guides, reviews, interviews, blogs, and other premium content. Learn more.

Olgivy and Mather builds its own social collaboration system with open-source tools and many, many user interviews.

"We pursue knowledge," advertising pioneer David Ogilvy once said, "in the way a pig pursues truffles."

Naturally when the IT team at the eponymous Ogilvy and Mather built a global knowledge-management platform in 1999, they called it Truffles. The system, containing every major client case study going back decades, became the foundation for day-to-day business at the $1.9 billion agency.

To continue reading this article register now

Notice to our Readers
We're now using social media to take your comments and feedback. Learn more about this here.