Olgivy and Mather builds its own social collaboration system with open-source tools and many, many user interviews.
"We pursue knowledge," advertising pioneer David Ogilvy once said, "in the way a pig pursues truffles."
Naturally when the IT team at the eponymous Ogilvy and Mather built a global knowledge-management platform in 1999, they called it Truffles. The system, containing every major client case study going back decades, became the foundation for day-to-day business at the $1.9 billion agency.
To continue reading this article register now