CIOs and CMOs: Power couple or strange bedfellows?

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Forced marriage of IT and marketing gets off to a rocky start

CMOs vs CIOs

Credit: Wikiepedia.org

Marketing departments are shifting significant amounts of their own budgets toward IT-related products and services, independent of what the IT department spends, to the extent that Gartner predicts that by 2017 chief marketing officers (CMO) will spend more money on IT than chief information officers (CIO).

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