Why 'Innovation Management' Isn't an Oxymoron

To foster innovation, IT leaders must balance blue-sky thinking and practical goals.

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To foster innovation, IT leaders must balance blue-sky thinking and practical goals. However, balancing structure and creativity, often means designing new processes.

When it comes to innovation, IT and business leaders expend a lot of effort prying their organizations out of the box.

At The Hershey Co., Deborah Arcoleo, an innovation director, encourages innovation teams to act like anthropologists before brainstorming workshops, observing the outside world and exploring all kinds of retailers.

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