Google now providing business analytics for Maps

New API designed to help companies optimize the maps on their websites

If you've ever wondered if the Google Map of your business location you've posted on your website is actually effective, now you'll get to find out.

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Google this week has released a new API for its Maps application designed to give businesses some basic analytics over how visitors to their websites interact with their customized maps. Google says the API is similar to existing Google Analytics programs that help companies determine how users utilize their company websites. Google has integrated the new Maps API into its Google Enterprise Support Portal, so it will fit in with other Analytics programs that businesses currently run.

Among other things, the Maps API gives users insight into what zoom level users most commonly use when looking at the map, thus giving companies the ability to make it their default zoom setting; how often users pan around on the map to find what they're looking for, thus giving companies the opportunity to re-center their maps to meet customer needs; and how shifting the display angles on a company's default map increases or decreases user activity.

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