Amazon have targeted Apple's obsession with shiny screens in a new TV ad, comparing the Kindle to the iPad.
Amazon has targeted Apple's obsession with shiny screens in a new TV ad.
Two holidaymakers are shown relaxing in the sun by a pool, both reading, one on Apple's iPad, one on Amazon's Kindle.
The iPad reader asks how the Kindle reader is managing to read in the bright light. "It's a Kindle," comes the reply. "$139. I actually paid more for these sunglasses."
The Amazon ad - here - ends with the tagline: "The all new Kindle. Only $139."
This story, "Kindle vs. iPad: New Amazon ad targets Apple" was originally published by Macworld U.K. .