Who knew this about 'angry online commenters?'

My nomination for No-(Kidding)-Sherlock Headline of the Month

I'm going to be generous and presume that if I took the time to peruse the actual research paper instead of merely reading the news release about it that I would come away having learned something more than that the University of Missouri has apparently endowed a chair in the name of Professor Obvious. 

But the news release is all that I have at the moment and the headline on it reads: "Angry Online Commenters Can Cause Negative Perceptions of Corporations, MU Researchers Find."

Get out.

Based upon their findings, the researchers recommend that corporations pay attention to these angry online commenters and respond to them when and where appropriate.

Thank-you, professor.

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