While Steve Jobs threatened to go thermonuclear in an effort to destroy Android, Tim Cook is a bit more level headed about things. Indeed, during Apple's most recent conference call, Cook stated quite bluntly that he's not a fan of litigation and prefers to settle than to battle it out in the court room.
I’ve always hated litigation always hated litigation, and I continue to hate it.. We just want people to invent their own stuff. If we could get an arrangement where we can be assured that’s the case, and that a fair settlement on stuff that’s occurred, I would highly prefer to settle vs battle.
And so on Monday, Tim Cook sat down with Samsung CEO Choi Gee-sung as part of a court-ordered settlement discussion. And while many believe that a mutually agreeable settlement may be a ways off, keep in mind that Apple and Samsung's ongoing legal dispute has mushroomed into a plethora of suits and countersuits in 11 different countries. All of those legal bills add up, and while both Apple and Samsung can certainly afford to keep the lawyers happy, both companies I'm sure would like this to end as amicably as can be.
If only it were that easy.
Samsung and Apple have been vigorously going after each other in the courts, with Apple most recently accusing Samsung of destroying relevant evidence. Further, recall that before Apple ever filed suit against Samsung, they approached the Korean based company back in 2010 about intellectual property concerns they had over Samsung's Galaxy products and their close resemblance to the iPhone. Clearly, those talks weren't sufficiently productive as Apple chose to sue back in April of 2011.
Reuters quotes keen patent observer Florian Mueller who also isn't terribly optimistic about Apple and Samsung coming to a settlement anytime soon.
"This dispute isn't ripe for settlement," Florian explained. "Under the present circumstances, the two companies' delegations should spend a couple of fun days in Yosemite Park or Napa Valley, rather than meet in court only to pretend they're being constructive."
It's also worth noting that HTC last week had many of its smartphone shipments delayed pursuant to an ITC ruling in Apple's favor relating to a patent regarding data tapping functionality. To that end, it's reasonable to assume that Apple not only feels strongly in its position, but is reassured by a number of recent victories it has secured as of late.
All that said, Cook and Gee-sung will be meeting face to face this week for a few days and let's just say it'd be fascinating beyond belief to be a fly on the wall.