There was nothing whatsoever wrong with the old one (bottom right), which has served the company well for some 17 years.
But I am a shortsighted stick in the mud, according to a statement from eBay, which will require you to scroll down past the ginormous new logo in order to read:
Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.
Spoken like a committee of marketers and graphic artists.
The new logo will not officially roll out until next month, presumably to give the company a chance to reconsider should this prove to be a New Coke moment.
(Update: Well, I missed this part: Seems that not all of eBay is getting this new look.)
Welcome regulars and passersby. Here are a few more recent buzzblog items. And, if you’d like to receive Buzzblog via e-mail newsletter, here’s where to sign up. You can follow me on Twitter here and on Google+ here.
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