Two weeks before Microsoft finally announced a launch date for its anticipated Surface tablets, I happened to be riding the bus in Chicago where I came across a particularly bizarre advertisement for Microsoft's upcoming tablets on the side wall of a car wash.
There's just no way that could be real, right? I mean Microsoft, with billions of dollars at its disposal has never been shy about throwing its advertising dollars around but this just seems a little bit low-rent for the folks over at Redmond.
So I hopped off the bus and decided to go up for a closer look, and sure enough, this wasn't some amateur tech-nerd's version of graffiti, it appears to be some bonafide Microsoft guerilla style marketing.
Note that this is on the side of a car wash in a dingy old parking lot.
So is there an explanation for this? I mean, it's odd that Microsoft would be advertising for a product with no release date (at the time) and still no advertised pricing. Well, as it turns out, there is a method to Microsoft's madness. The location of the advertisement is in rather close proximity to a heavily trafficked Apple Store in the Lincoln Park area of Chicago. And by close I mean its just .1 miles away.
I have to doubt, though, that only hardened techies would have any idea what they were looking at. It's not as if "Surface" is a household name associated with Microsoft, and the Microsoft logo itself is rather difficult to discern from a distance.
In any event, Microsoft's Surface tablets will reporteldy launch at Midnight on October 26th. And if you happen to pick one up and it gets dirty, well then you know where to go to get it cleaned up.