Despite what you may have heard or read about lukewarm lines for Apple's new iPad lineup, it appears that Apple, per usual, can barely keep up with demand. Early on Monday, Apple issued a press release touting that they sold over 3 million iPads in just 3 days. Note that the 3 million figure only includes the newly launched iPad Mini and the 4th-gen iPad.
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Apple today announced it has sold three million iPads in just three days since the launch of its new iPad® mini and fourth generation iPad—double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March. The Wi-Fi + Cellular versions of both iPad mini and fourth generation iPad will ship in a few weeks in the US and in many more countries later this year.
"Customers around the world love the new iPad mini and fourth generation iPad," Tim Cook added in the press release. "We set a new launch weekend record and practically sold out of iPad minis. We're working hard to build more quickly to meet the incredible demand."
Rather notably, the 3 million figure only takes into account Wi-Fi models of the iPad Mini and 4th-gen iPad, as cellular models of those devices aren't yet available. And while it's easy to gloss over, the fact that Apple was able to double its previous iPad launch sales record is beyond remarkable. Sure, the iPad Mini was going to sell well no matter what, being a new product and all. But the third-gen iPad is not even a year-old and yet folks are still snatching up the 4th-generation model in droves.
All in all, this is an impressively strong showing from Apple set under the umbrella of an ever growing and competitive tablet market. Indeed, a new research report from IDC claims that Apple's share of the tablet market during the third quarter of 2012 fell to 50%. It's hard to tell what's what from these research reports sometimes, but one thing is for sure - if the opening day interest in Apple's new iPad lineup is any type of indication, Apple will be blowing away some more iPad sales records during this year's holiday quarter.