iPhone 4S cedes title as most popular smartphone to the Samsung Galaxy S III

Forget HTC, and truthfully, forget Windows Phone 7 as well. There's only one true iPhone competitor these days and its Samsung. More specifically, its Samsung's line of Galaxy S smartphones that continue to give Apple's iPhone a run for its money.

Forget HTC, and truthfully, forget Windows Phone 7 as well. There's only one true iPhone competitor these days and its Samsung. More specifically, its Samsung's line of Galaxy S smartphones that continue to give Apple's iPhone a run for its money.

Late last week, the research firm Strategy Analytics issued a report claiming that the Galaxy S III smartphone was the most popular smartphone model on the market during the Q3 of 2012, besting iPhone 4S sales by 1.8 million units. The final tally was 18 million Samsung Galaxy S III devices measured against 16.2 million iPhone 4S devices.

Of course, note that the results measure phones on an individual basis rather than aggregating total smartphone sales. That said, Apple did manage to sell 6 million iPhone 5s during Q3 of 2012 according to Strategy Analytics' metrics.

Samsung’s Galaxy S3 smartphone model shipped 18.0 million units worldwide during the third quarter of 2012. The Galaxy S3 captured an impressive 11 percent share of all smartphones shipped globally and it has become the world’s best-selling smartphone model for the first time ever. A large touchscreen design, extensive distribution across dozens of countries, and generous operator subsidies have been among the main causes of the Galaxy S3’s success. Apple shipped an estimated 16.2 million iPhone 4S units worldwide for second place, as consumers temporarily held off purchases in anticipation of a widely expected iPhone 5 upgrade at the end of the quarter.

So should Apple be worried?

Not really.

Apple is barely able to make iPhone 5s as fast as consumers are are purchasing them, and as the report notes, Apple will likely take back the smartphone crown for individual devices during the fourth quarter of this year. And no doubt boosting Apple's share for Q4 will be the rumored roll out of the iPhone 5 in China in either late November or early December.

And besides, keep in mind that the Galaxy S III is relatively new (5 months old) while the iPhone 4S was released back in October of 2011. That being the case, one could reasonably argue that it's mighty impressive to see the iPhone 4S perform so well months after first hitting store shelves.

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