Consumers aren't interested in smart TVs, study reveals

A new report from the research firm NPD found that most consumers aren't terribly excited or even interested in using so-called "smart" features that come with their HDTV.

Well, this shouldn't come as much of a surprise to anybody - a new report from the research firm NPD found that most consumers aren't terribly excited or even interested in using so-called "smart" features that come with their HDTV.

As it turns out, most folks would rather sit back and relax with some of their favorite shows than actually, oh, I don't know, use Twitter or Facebook from their HDTV when they can just as easily engage in such activities via their computer or mobile device.

"The Internet connected HDTV screen has so far failed to break beyond the bounds of its TV-centric heritage, with little use for the big screen beyond the obligatory video services," said John Buffone of NPD.

The research is a major blow for TV manufacturers who have invested millions in creating internet connected sets that can run apps...

It also comes amid countless rumours and hints that Apple is developing its own TV, with CEO Tim Cook recently saying the area was one the firm has an 'intense interest' in.

TV is a passive activity and it sort of boggles the mind why anyone would think that intense interaction with an HDTV from a couch is something anyone would want to make use of. Now, using a mobile device as an accessory whilst watching TV, now we're talking. But again, the notion that users would be interested in posting Facebook updates from a clunky remote seems misguided from the start.

And with CES well underway, there are no shortage of new "smart TVs" when, perhaps, all consumers really want are dumb TVs that let them access their favorite content with ease.

Of course, not helping matters is the fact that most HDTVs out there today just can't get the job done. Go ahead and take a look at the Amazon reviews for Samsung smart TVs, for example. A common theme is that the picture quality is superb while all the extra "icing on the cake" smart features are cumbersome and, more often than not, unworkable.

And speaking of Samsung, they did unveil an intriguing new interface for their 2013 lineup of HDTVs, but until the masses can see how it works in the real world - and not as a demonstration on stage - the dream of a Smart TV will remain just that.

via Daily Mail

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