$1M more reasons to watch Reddit

Social news aggregator seeking $1M in funding from all-star investors

Having switched my social news aggregation allegiences from Digg to Reddit over the past year following the former's meltdown, I've become something of a Reddit junkie and Reddit news junkie as well (via Google Alerts, etc.). And there's plenty of news to devour, as the company has done everything from lure the likes of Barack Obama to offend the masses through its acceptance of the Internet's biggest troll.

But there's no doubt Reddit is worth watching, even if participating on the site isn't your idea of time well spent. Reddit claims to have generated 37 billion page views in 2012 and attracted 400 million unique visitors.

While many of those visitors go to the site to find out what the latest crazy story might be, this week the company is making headlines for boring old business reasons. It is reportedly seeking $1 million in funding from a select group of angel investors who can guide the outfit to even greater things. Reddit, which was spun out of Conde Nast a couple of years back, supposedly has never been profitable, though it does still have millions from Conde Nast that make its bid for an extra million appear to be not just a cash grab, according to all the reports I've read.

RELATED: Behind-the-scenes look at how Reddit began

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