In case you've been living under a rock or worrying about the Feb. 15 asteroid that's going to miss the Earth by a mere 17,200 miles, the Super Bowl is on Sunday.
If you're like me, a New England Patriots fan, you might not be interested in the game because your favorite team isn't playing. Techies/geeks also have a (somewhat undeserved) reputation for not caring about sports.
But don't be fooled - there are five great reasons we need to tune into the game - not necessarily for the sports action, but for the commercials and possibilities of seeing some debuts:
#5: The annual look at all of the dot-coms that purchase Super Bowl ad space. We'll see new ads from the E-trade baby, GoDaddy.com, Cars.com and Best Buy, featuring Amy Poehler and the guy who invented Instagram.
#4: New Iron Man 3 trailer from Disney. 'Nuff said. Here's the last one again, in case you forgot how awesome this movie is going to be:
#3: The company formerly known as Research In Motion (RIM), now known as BlackBerry, will be producing its first Super Bowl ad ever, so expect to see some more video of the BlackBerry 10 OS and/or the Z10 or Q10 smartphones.
#2: New Star Trek: Into Darkness trailer - not only will Paramount show the trailer during the game, but you can download a specific app for your smartphone that will unlock the trailer during the second quarter of the game (see here for an announcement of the app from CES). Time to download apps, people! Again, here's the last one to remind you how awesome this movie is going to be:
#1: Possible announcement of Samsung Galaxy S4 - Samsung has purchased air time, and we've already seen a preview ad with Seth Rogan and Paul Rudd discussing the issues of calling it the "Super Bowl" and the two teams playing. Even if they don't show you the phone, might we see a teaser ad for this new smartphone?
Have fun watching the game, people!
Keith Shaw also rounds up the best in geek video in his ITworld.tv blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.