In case you missed it, Apple last week expanded its iPad lineup by announcing the upcoming release of a 128GB model of the fourth generation iPad. The new device is set to go on sale on February 5th and will naturally come in both Wi-Fi and Cellular options.
Pricing wise, the new iPad will certainly set you back a bit. The Wi-Fi base model will run at $799 while the cellular model will retail for $929. Still, the option for more storage is a welcome addition for those with atypical uses for the tablet. Consequently, it's no surprise that Apple touted many of these uses in its press release.
Companies regularly utilizing large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad. The over 10 million iWork users, and customers who rely on other incredible apps like Global Apptitude for analyzing team film and creating digital playbooks, Auria for an incredible 48 track recording system, or AutoCAD for drafting architectural and engineering drawings, also benefit greatly from having the choice of an iPad with more storage capacity.
As part of the press release, Apple also touted that they've sold over 120 million iPads to date.
Taking a step back, it's clear that Apple is applying the iPod strategy to its iPad lineup. With the iPad Mini a hit and the 128GB iPad set for release soon, Apple now has an iPad model for everyone at a varying pricepoints. Sure there is no $99 iPad, but with iPad sales continuing to grow, there's no reason to think that Apple has to start cutting back on its premium offerings anytime soon, or if ever.