Apple iWatch to run iOS as engineers grapple with battery life issues

Apple's iWatch will reportedly run iOS, a decision that has led to battery life issues for the rumored product

Earlier today I relayed, via a report from Bloomberg, that development on Apple's iWatch is ongoing and that the company is working hard to release the rumored device sometime this year. What's more, Apple's rumored iWatch may very well prove to be a $6 billion opportunity for the company, far eclipsing the potential for profitability in the cutthroat HDTV market.

So far, there isn't much information about just what the iWatch experience will look like. We've heard that the device will come in the form of an elegant curved piece of glass, and some of the rumored features include the ability to make calls, mapping capabilities, and "sensors for monitoring health-related data such as heart rates."

Following up on that, The Verge a short while ago added a whole lot more color to the iWatch story.

First and foremost, The Verge was able to corroborate with its own sources that Apple's iWatch is set for launch sometime in 2013.

Second, the report relays that Apple's iWatch initiative is being spearheaded by Jony Ive himself and that Apple's vaunted design guru has over 100 engineers working under him.

As for the technical details surrounding Apple's rumored iWatch product, the device will reportedly ship running a modified version of iOS as opposed to the more stunted OS that Apple currently uses on the iPod Nano.

The one downside to running iOS, however, is that battery life on the processor-intensive device isn't quite where Apple wants it to be yet.

The goal is to last at least 4-5 days between charges, but the current watch prototypes are apparently only going for a couple days max. We're also told Apple has some work to do with iOS on the iPhone, which currently has several hooks for supporting a watch-like device but lacks the appropriate interface or settings to make it work properly. 

And just like that, rumors of an Apple HDTV have been swept away to make room for an Apple iWatch. And despite reports that an iWatch has the potential to generate billions for Apple, shares of Apple continue to take a beating on Wall Street. As it stands now, shares of Apple are trading at $423.82, down $6.65 for the day. Even more jarring is that Apple's current P/E is less than Dell's.

via The Verge

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