AmEx, BoA, Discover tweet me reassurances re: Target breach

Customer service on Twitter proves to be quite the experience

Given the standard definition of a serious data breach -- one that involves a store where I shop regularly - this morning's news about Target had me genuinely concerned about my credit cards and bank accounts.

But rather than don my press hat - or, perish the thought, call customer service -- I decided to engage my card issuers on the matter via Twitter. The results were surprisingly satisfying ... and I didn't spend so much as a second on hold.

Here's the tweet I sent to American Express:

tweet1

Others just like it were sent to VISA, Discover, Bank of America and Target itself.

American Express couldn't have been more reassuring ... or pleasant.

tweet2

Bank of America made it clear they have my back.

tweet3

Same with Discover, even though I don't actually possess a Discover card.

tweet4

Capital One tweeted back that I'd have to follow them and send a direct message in order to get their Twitter help, which seemed like too much trouble, especially since I don't have a Capital One card, either.

All in all, my questions were answered in a timely manner without any hassle. (Yes, it's possible one or all read my Twitter bio and realized that I'm a journalist, but I doubt that happened because that would have likely prompted them to send me to PR.)

Oh, and Target didn't respond at all. Can't say that surprised me. 

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