Apple created quite a stir last summer when it announced at WWDC that it was releasing its own homegrown Maps app. In doing so, Apple kicked Google's map offering to the curb. Of course, things didn't go so smoothly for Apple. You might remember that the launch of Maps on iOS 6 was marked by controversy amid poor user response and less-than-accurate mapping data. Indeed, things got so bad that Apple CEO Tim Cook was ultimately forced to issue an apology for releasing software that wasn't up to Apple's typically high standards.
Apple has since recovered, and though the story won't make headlines, Apple's Maps app has gotten considerably better as the company continues to put money and manpower into the project.
That said, Google, not surprisingly, would certainly like to reclaim its spot on the iOS homescreen. Note that with the removal of YouTube from the default iOS homescreen, iOS out of the box is completely devoid of Google influence, just the way Apple likes it.
Speaking at the All Thing D conference earlier this week, former Google CEO and current Chairman Eric Schmidt said that Google is still angling to get its Maps app back on iOS by default.
"We would still really like them to use our maps," Schmidt explained. "It would be easy for them to take the app in the store and put it as their basic one."
Of course, it really would be extremely easy. Almost comically, Schmidt seems to be implying that technical hurdles are at the heart of Apple removing its own Mapping application and replacing it with Google's.
In any event, it probably doesn't matter much given that Google has since released Google Maps for iOS 6 on the iOS App Store.
But that Schmidt sure is an interesting character, ain't he?