While I hesitate to say that Microsoft's Windows Phone OS will do anything to steal away any significant marketshare from either Samsung or Apple, their latest commercial is rather hilarious. The commercial shows us a wedding where the two sides are comprised of Samsung and iPhone owners, respectively.
Things get out of hand as the two factions can't stop from hurling insults at each other and fighting.
"Do you think if they knew about the Nokia Lumia they'd stop fighting all the time?" a member of the waitstaff asks.
"I don't know," another responds. "I think they like fighting."
Nicely done, Microsoft. A clever and creative ad that simply works in a delightful way.