Jony Ive talks new Helvetica Neue Ultralight font [Spoof]

Here's what Apple's top design man Jony Ive has to say about the font gracing Moscone Hall

Some light WWDC humor for a Saturday. Here's Jony Ive explaining, in typical fashion, the design decisions which led to the new Helvetica Neue Ultralight font Apple is using on its OS X and iOS 7 banners at WWDC this year.

via Reddit

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