Alleged photos of rear shell of low-cost iPhone emerge

Now that iOS 7 is out of the bag, we can now turn our attention to some other Apple rumors, namely the company's next-gen lineup of iPhones

Now that iOS 7 is out of the bag, we can now turn our attention to some other Apple rumors, namely the company's next-gen lineup of iPhones. It's widely believed that Apple's next-gen iPhone - already dubbed the 5S by the press - will launch sometime this Fall. In conjunction with the iPhone 5S release, it's also believed that Apple will be releasing a lower cost iPhone to target a new demographic and emerging markets. Indeed, one of the reasons Samsung has been able to amass such an impressive marketshare, both in the US and abroad in countries like China, is because it releases devices for all ends of the market. Apple, in contrast, has historically only courted the upper tier of the market.

All that said, Nowhereelse.fr this weekend posted shots which it claims may be the rear shell of a low cost iPhone 5.

Bear in mind that a number of rumors have previously indicated that the lower cost iPhone 5 will come in a slew of colors, while the flagship iPhone 5S will be offered in both black and white.

Reuters reported back in June:

For this year, Apple is expected to launch two new models, widely referred to as the iPhone 5S, with new fingerprint technology, and a cheaper version in plastic casing, supply chain sources have said. Apple plans to dress up the cheaper phone in a range of 5-6 colors to differentiate it from the more expensive model that has traditionally come only in black and white.

The U.S. firm has discussed a price of $99 for the cheaper phone, the timing of which could slip to next year, one of the people said. It's not yet clear what the final price would be.

It's been rumored that Apple's lower cost iPhone will run at $330 without a subsidy. Apple, of course, loves its healthy margins but will reportedly be able to make the economics work by using materials like polycarbonate instead of aluminum and glass.

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