Well it looks like Apple has made another interesting acquisition. VentureBeat reported late last evening that Apple had acquired Matcha.tv, the makers of a second-screen TV app.
Matcha.tv was an iOS app that provided a comprehensive overview of everything that’s available to watch via cable TV providers (Comcast), streaming video sources (Netflix, Hulu, Amazon Prime), and digital video stores (iTunes, Amazon). Additionally, you could manage what you watched from a universal queue, get video recommendations, and connect with social networks to see what your friends were watching/liking.
Apple, in typical fashion, issued a statement confirming the acquisition while stating that they buy "smaller technology companies from time to time, and we generally do not discuss our purpose or plans."
While it remains to be seen what Apple does with Matcha.tv (perhaps the long-rumored Apple HDTV is indeed real), there's no question that Apple acquired a very cool company with engaging technology. It's not uncommon for folks to become frustrated with Smart TV interfaces simply due to the sheer time-waste involved with switching back and forth between Amazon Prime, Netflix, HBO Go etc. Amassing all of these popular streaming video sources into one universal interface would be extremely convenient. After all, people just want to watch their favorite programs without having to worry about where it's coming from. What's more, Matcha.tv also serves to provide viewers with viewing recommendations.
While rumors of an Apple HDTV burned bright for a while, such rumors have since died down. Perhaps a more likely scenario is for Matcha.tv's functionality to be incorporated into the Apple TV.