GENBAND announced it has acquired fring’s Over-the-Top (OTT) mobile IP communications service. The fring consumer multimedia IP communications platform expands GENBAND’s cloud portfolio for the consumer market. The fring white-label solution for the consumer OTT market segment complements GENBAND’s NUViA™ white-label Unified Communications-as-a-Service (UCaaS) offering.
fring can offer fixed service providers and cable companies an easy entry into OTT mobile communications services with a white-label service that includes mobile group video chat, 2-way video chat, voice-only calls, and text chat. GENBAND’s integration of the fring solutions can also help service providers and mobile virtual network operators (MVNOs) compete with OTT solutions.
The fring OTT solution reduces roaming costs for subscribers by moving voice and video sessions away from mobile networks by routing these sessions over the Internet, where interconnection and call completion economics are more attractive—especially when used to avoid International roaming charges.
Commenting in a statement, Roy Timor-Rousso, former fring CEO (who is now a senior executive in GENBAND’s Multimedia Business Unit) said, “After early successes licensing our solutions to a number of wireless and other carriers, we recognize the power of combining with GENBAND.”
David Walsh, CEO of GENBAND added, “the fring team and technology enhance our ability to serve our customer base of over 700 service providers around-the-world. We look forward to leveraging the full potential of fring’s OTT solutions in the marketplace by pairing them with GENBAND’s cutting-edge cloud and WebRTC offerings.”
The fring announcement comes on the heels of GENBAND’s market share gains as a session border control (SBC) supplier to service providers, according to recent reports from Exact Ventures, Infonetics Research and Synergy Research Group. Synergy found that GENBAND captured 26 % of service provider SBC market segment revenues, increasing at approximately 4.5 times the growth rate of the overall SBC market.
According to a statement from GENBAND, mobile operators in particular are turning to GENBAND to oversee signaling and bearer traffic exchanges between newly deployed Voice over LTE (VoLTE) networks and adjacent networks.
Jeremy Duke, founder and principal analyst at Synergy noted in a statement that “the rapid growth of IP multimedia traffic, especially in mobile networks and at network interconnection points, is fueling an evolution in the SBC market. As indicated by its recent market performance, GENBAND is poised to capitalize on this market disruption.”