Online coupons are big business but it always seems like the things you'd really like to get a deal on are never the things you have a coupon for. If you had the time you'd go out and search for a coupon but, of course, it's rare that you do have the time or, for that matter, the patience.
A new browser add-on, Honey, launched about 9 months ago changes that process. For example, say you want to buy a new rug for your bathroom and you find what you want at Target. With Honey installed you add the product to your basket and when you check out there'll be a button labelled "Find Savings". Click on the button and Honey will check for all coupons it knows about for the products in your basket and then try to apply them to your order. As the company says you'll "Either save money, or take comfort in knowing you got the best possible deal."
Shopping carts at over 300 retailers are supported including the aforementioned Target along with Sears, CVS, Walgreens, Overstock, Newegg, Gap, Go Daddy, Best Buy, and Amazon. To find coupons Honey crawls vendor sites, uses search engines, and receives submissions from many of its more than 400,000 users.
I talked with the CEO of Honey, George Ruan, who pointed out that coupons as we currently know them are "dumb." George pointed out that they were originally invented for price discrimination but online they need to have more context and become smart and personalized while protecting consumer privacy. Honey is talking to major online retailers about what they call "next gen" coupons but I'm guessing those are some way off. Until then, if you want to save a few bucks, try installing Honey.