While it seemed for a brief while that Apple had perhaps lost its commercial magic, the company has been on an absolute tear recently with simply great ads. The latest is a holiday themed commercial from Apple that focuses in on appears to be a teenage boy who is seemingly preoccupied with his phone during a family holiday gathering.
Titled "Misunderstood", there's a twist at the end that definitely makes the ad a must-watch. All in all, a solid piece of engaging and heartwarming advertising from Apple as we head further into the holiday season. Apple marketing exec Phil Schiller even tweeted a link to the ad late on Monday evening.
Happy Holidays! "Misunderstood" https://t.co/3A9eb2FN8I— Philip Schiller (@pschiller) December 17, 2013
But enough talk, you can check out Apple's new commercial below.