Apple posts heartwarming new holiday ad titled "Misunderstood"

It looks like Apple has gotten its advertising mojo back

While it seemed for a brief while that Apple had perhaps lost its commercial magic, the company has been on an absolute tear recently with simply great ads. The latest is a holiday themed commercial from Apple that focuses in on appears to be a teenage boy who is seemingly preoccupied with his phone during a family holiday gathering.

Titled "Misunderstood", there's a twist at the end that definitely makes the ad a must-watch. All in all, a solid piece of engaging and heartwarming advertising from Apple as we head further into the holiday season. Apple marketing exec Phil Schiller even tweeted a link to the ad late on Monday evening.

Happy Holidays! "Misunderstood"

— Philip Schiller (@pschiller) December 17, 2013

But enough talk, you can check out Apple's new commercial below.

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