One of the most interesting questions about e-commerce is when will it plateau?
I suspect that question is impossible to answer simply because the impact of new and improved online technologies in the selling process makes the future uncertain.
What is clear is that 2013 is much like last year with phenomenal increases in just about every measurement of shopping trends.
This just in from Corey Pierson, CEO of Custora Pulse, a company that collects real-time sales data from over 100 US retailers, for the period December 15 through December 18:
- Strong growth during the last-minute online shopping rush, with 13% growth in online sales over the same period in 2012.
- Online traffic was especially strong during the last-minute rush, with 23% growth in visitors to online stores vs 2012.
- 1 in 3 online orders was done on a mobile device (phone or tablet) during the last-minute holiday shopping rush, compared to 1 in 4 last year.
- Apple still dominates e-commerce with over 80% of mobile orders, but Android devices are gaining share, accounting for 18% of mobile orders during the last minute rush, up from 15% in 2012.
The bump up in overall online sales is in line with last year's while jump to mobile is impressive as is Android's marketshare gain. Apple's dominance underscores just how powerful the company is.
If the economy carries on improving it's probable that similar figures will be seen next year and that plateau will be far in the future ... of course, in Internet time that could be just three or four years.