Telecommunications giant CentruyLink is rebranding its data hosting offering from Savvis - which is the name of the company it bought to enter the cloud market in 2011 - to CenturyLink Technology Solutions, the company announced today.
CenturyLink is looking to make a splash in the public cloud market, attempting to leverage its nationwide network fabric to connect data centers around the country and provide customers fast access to cloud infrastructure.
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CenturyLink's major foray into the public cloud market came three years ago when it bought IaaS vendor Savvis for $2.5 billion, at the time one of the largest acquisitions in the cloud market. That came on the heels of CenturyLink buying Qwest, another telecommunications company. Late last year CenturyLink's acquisition pursuits continued when it purchased PaaS vendor AppFog in the summer and Tier 3, another IaaS and cloud management platform in the fall.
The name change from Savvis to CenturyLink Technology Solutions effectively kills the Savvis name and aligns the company's data hosting operations with the rest of the company's CenturyLink-branded offerings. "Aligning our brand with CenturyLink demonstrates the deeper ties to the broad portfolio of IT solutions that we collectively deliver for businesses," said Jeff Von Deylen, president of CenturyLink Technology Solutions.
Telecommunication companies are looking to make a strong play in the public cloud computing market. Verizon, for example, plans to make a brand new cloud offering available at some point this year that it hopes will be the basis for its IaaS platform moving forward. These telecos feel their strong network backbone gives them a distinct advantage compared to other top players in this market from Amazon Web Services, Microsoft, Google, VMware, Rackspace and others.