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Microsoft's inspirational Super Bowl ad shows why technology is vital

Some Super Bowl ads, like the Doberhuahua, were wacky, but Microsoft's commercial was so inspirational that almost anyone could love the company for it.

"From snipers to plainclothes officers in the stands, NFL security goes all out for the Super Bowl," wrote SBNation. But during the CBS This Morning segment, "Inside the massive operation to protect the Super Bowl," the cameras showed some screens in the security headquarters and broadcasted the SSID (marko) and Wi-Fi password (w3Lc0m3!HERE). Whoops. Yet as ZDNet's Violet Blue pointed out, the TV crew didn't blow some big secret. "According to Mobile Sports Report, the in-stadium Wi-Fi network at MetLife Stadium, built by Verizon, is free and open to customers of all carriers." Still, it was funny.

CBS broadcast of Super Bowl security command center Wi-Fi password

As Paul McNamara pointed out, despite Twitter's blog post about more tweets during the Super Bowl than ever before, there was only a 3% increase from Super Bowl tweets last year. Someone who was busy talking smack about other wireless carriers via Twitter was T-Mobile CEO John Legere. Among other things, he tweeted:

Today, Money voted T-Mobile's Tim Tebow Super Bowl ad as the best commercial of all.

Regarding opinions, BGR believes Microsoft's Super Bowl commercial was the best. Whether or not you agree it was the best, you can surely agree that Microsoft's ad was inspirational. The one-minute commercial titled "Empowering" was narrated by former New Orleans Saints player Steve Gleason who now lives with ALS. Microsoft said Gleason "narrates the ad in the same way he communicates daily: with his Surface Pro via eye-tracking technology." This side of Microsoft could make almost anyone love the company.

Mark Penn, Executive VP of Microsoft's Advertising and Strategy, added:

Other stories featured in the spot include: how doctors use Kinect technology in the operating room, how Skype brings children around the world together to learn, how physically challenged people can continue to pursue their passions in life with the help of technology, and the particularly moving story of a mother gaining the ability to hear for the first time. These are real people telling their own stories in their own words and we hope you feel as inspired by them as we do.

Microsoft has more Empowering Us All inspirational videos stories showing why technology is important, including:

  • More about Gleason using a Surface Pro running Tobii's eye gazer technology to speak.
  • A 96-year-old man who lost his eyesight, but learned to use his PC and Microsoft Paint to draw again.
  • A five-year-old boy, born without tibia and fibula bones in both of his legs, walks with prosthetics; Microsoft's technology is used to analyze his gait.
  • Surgeons saving time and lives by using "GestSure, which is built with Kinect for Windows to enable surgeons to easily navigate through surgical images in the operating room by making simple gestures with their hands."
  • Mystery Skype in the classroom, in which "classrooms use Skype to call one another, and students use their available resources to determine where the other class is calling from, whether in another part of the United States or even across the world."
  • But when 29-year-old Sarah Churman, who was born deaf, hears for the first time in her life due to an implant that Microsoft helped her get, it was emotional enough that some folks might cry.

Speaking of tearing up and Super Bowl ads, and judging only by the pack of people who surrounded me at the time, the Budweiser Super Bowl XLVIII Commercial "Puppy Love" seemed to choke up at least a few viewers.

Conversely, the Audi Big Game "Doberhuahua" ad seemed to either disturb or crack people up. I thought it was strange, creative and hilarious.

Volkswagen got far out and funky too with its "Wings" ad:

Some folks seemed to dig Dannon's "daring" Greek Yogurt commercial "The Spill."

Lastly, while some media outlets loved the Doritos Time Machine ad, the "Doritos Super Bowl Bull Mastiff Cowboy Ad Commercial" was cute...except the title is wrong. That's not a bull mastiff; it's an English Mastiff. Although having a "horse in the house" (as my mom puts it) is not for everyone, a mastiff is a gentle giant that doubles as a home security guard capable of eating intruders, and that can also help protect your privacy. ;-)

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