Even Apple resorts to advertising’s oldest axiom

Lest there ever be any doubt about what sells

So Apple is out with a new ad that ostensibly shows off the video capabilities of the iPhone 5s. Watch:

Here's how I imagine the strategy meeting for this ad went.

Marketing executive: "OK, so how are we going to sell the 5s?"

Underling: "How about we take video of some supermodels?"

Marketing executive: "Great! Let's get lunch."

(Update: Seems Air New Zealand is using the same time-proven method to get passengers to pay attention to the in-flight safety video. At least that's somewhat clever.)

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