The iOS game that's all the rage these days is a simple 8-bit title called Flappy Bird. The game is simple enough - simply tap on the screen to make your flappy bird character jump up vertically while trying to maneuver through green tubes reminiscent of what you might see on Super Mario Brothers. While certainly a decent and simple casual game, Flappy Bird has curiously taken on a life of its own, skyrocketing to the top of the App Store charts. To date, the app has been downloaded over 50 million times.
And with that has come a boatload of advertising revenue.
Though the game is free to download, Flappy Bird is raking in over $50,000 in advertising revenue each day. That figure comes from Dong Nguyen, the game's developer, who created the game in just three days and revealed the dollar amount to The Verge in an interview last week.
But in a surprise twist, Nguyen took to Twitter on Saturday and announced that he was going to remove the game in 24 hours.
I am sorry 'Flappy Bird' users, 22 hours from now, I will take 'Flappy Bird' down. I cannot take this anymore.
— Dong Nguyen (@dongatory) February 8, 2014
In a subsequent tweet, Nguyen clarified that the app's removal has nothing to do with any pending legal issues, but that he just can't keep it anymore.
Indeed, it would appear that Nguyen simply wasn't prepared and didn't want the fame and attention that came along with his runaway mobile hit. Earlier in the week, Nguyen sent out the following tweet:
Press people are overrating the success of my games. It is something I never want. Please give me peace.— Dong Nguyen (@dongatory) February 4, 2014
In the past few hours, Nguyen said that while he will continue to make games, he will not entertain any offers to buy Flappy Bird.
Nguyen works for a Vietnam-based game development studio called Dotgears. The company notes that their work is "heavily influenced by retro pixelated games" from the golden age of video gaming. Their games are self-described as "pure, extremely hard and incredibly fun to play."
If you add "frustrating" into the mix, then that's Flappy Bird down to a tee.
So if you're anxious to see what all the fuss is about, you better head on over here to iTunes and snatch up the game while it's still available.