Tune in tomorrow for World Radio Day

How many other technologies do you use so often?

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Rarely does a day go by without me driving, so rarely does a day go by without me listening to the radio (sports talk, almost exclusively). Yet radio gets dismissed - ridiculed even -- as so 20th Century, especially by those too young to remember when radio ruled.

So allow me a shout-out to UNESCO for turning up the volume on tomorrow's second annual World Radio Day. From the organization's website:

World Radio Day seeks raise awareness about the importance of radio, facilitate access to information through radio and enhance networking among broadcasters.

Radio has to be recognized as a low cost medium, specifically suited to reach remote communities and vulnerable people: the illiterate, the disabled, women, youth and the poor, while offering a platform to intervene in the public debate, irrespective of people's educational level. Furthermore, radio has a strong and specific role in emergency communication and disaster relief.

All true. And as much as radio remains a part of my everyday life, there is no denying the nostalgic element at play here: Memories of radio from my childhood - radio of the '60s and '70s - are among the most vivid and treasured I possess.

I was that kid listening to the ballgame on a transistor tucked under my pillow. And it couldn't have been more fun even if I had been able to text my friends.

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