Vonage reported their annual financial results recently and one of the company’s highlights was the growth in their Vonage Business Solutions revenues, based on the success of what was formerly Vocalocity. Seeking to make a stronger presence in the business market, Vonage acquired Vocalocity in November, 2013. By the end of 2013, Vonage business revenues grew just over 38% -- not counting the pre-acquisition, legacy Vonage business sales.
Following the positive results report, we interviewed Wain Kellum, the President of Vonage Business Solutions to get his take on the market and to discuss his plans for continued success. When asked what had changed for Vocalocity since it was acquired, Kellum noted that part of the path to success so far has been the lower costs for voice traffic that Vonage brings to the table, especially for international long distance rates. In addition, Vonage provides Vocalocity with new paths to market.
Interestingly, while other business UC service providers are trying to take their small business solutions “up-market” to mid-size and larger enterprise customers, Vonage Business Solutions believes a small office / home office (S0HO) portfolio presents a big growth opportunity.
Knowing from other interviews that Vonage is solidly in support of WebRTC, we asked Kellum how he intended to incorporate WebRTC into Vonage products. In his reply, he noted that “for the most part, when we sell to Bob’s Plumbing, we talk to Bob. He is not a technologist, so we tell him about the benefits and what they enable.” He believes WebRTC can bring marketable benefits to the business customer.
Finally, Kellum concluded with his thoughts about “the cloud.” He said, “the cloud is a better way to offer software and services [and it is] better suited to communications software, especially with so many endpoints.”
He continued, citing a recent experience for his own company’s business operations that took advantage of the cloud-based platform. “During the [recent] ice storms in Atlanta, everyone was able to use their phones at home and still access all the customer records and communications options. Management had the same [information and] control as they would have had in the office.”
All in all, Kellum concluded: “this is a good year for a company like ours.”