iOS 7, by and large, was mostly about aesthetics. New icons, new UI, new everything. With WWDC less than two months away, and with it the unveiling of iOS 8, we haven't heard many intriguing details about what Apple's next-gen mobile OS will bring us aside from some interesting leaks of a new Healthbook app.
This past week, Bloomberg addd some color to the rumor mill with a report that Apple is partnering with Shazam to bake song recognition functionality right into iOS 8.
The company is planning to unveil a song-discovery feature in an update of its iOS mobile software that will let users identify a song and its artist using an iPhone or iPad, said two people with knowledge of the product, who asked not to be identified because the feature isn’t public. Apple is working with Shazam Entertainment Ltd., whose technology can quickly spot what’s playing by collecting sound from a phone’s microphone and matching it against a song database.
As someone who uses Shazam often and is often impressed with the results, this is certainly intriguing. Of course, one has to wonder if Apple at any point considered purchasing Shazam outright. After all, If Shazam was an iOS-only type feature, it certainly would prove an attractive selling point for the iPhone compared to some of its stronger competition.
As for how it all works, the report claims that users will be able to activate Siri and simply ask "what song is playing?" to kickstart the feature.
Of course, the end goal here would be for Apple to direct these users directly to the iTunes Store, where they would hopefully purchase the track.