Celebrate Star Wars Day by buying stuff!

Companies jump on the May 4 faux-holiday with deals

It’s hard to complain about the commercialization of a holiday when said holiday was made up from a really lame pun to begin with.

Sunday, May 4, is “Star Wars Day”, based on the pun you get when you say “May the Fourth Be With You”. Like Pi Day (March 14, or 3.14, get it?) and Talk Like a Pirate Day (sometime in September, I try to block that particular “holiday” out of my brain), the Star Wars Day celebration gives geeks and fans the chance to celebrate their particular obsession or bug others about the day. It also gives us media types the chance to write about stuff on a slow news Friday.

As these holidays have become more popularized (I refuse to say popular because I don’t really think people are counting down the days towards Star Wars Day like they do with Halloween or Christmas), companies have decided to jump aboard the bandwagon to get fans to spend, spend spend their hard-earned cash.

At Toys R Us, for example, they’re having a “LEGO Star Wars Building Event”, from 12 to 2 p.m. tomorrow (Saturday, May 3), in which you get to build a free Mini X-Wing and TIE fighter. Of course, they’re hoping that you buy a ton of other LEGO Star Wars toys (or any toys, for that matter, including the new Simpsons-themed LEGO mini-figures).

Speaking of LEGO, their online store is promoting a sale of special LEGO Star Wars items - beginning tomorrow you can buy select LEGO Star Wars items (including a free Darth Revan mini figure if you spend more than $75) through May 5.

Another opportunity to spend comes from rapper 50 Cent and his SMS Audio brand of headphones. Because nothing screams Star Wars like rap, but hey, who am I to judge? Anyway, the “Star Wars First Edition STREET by 50 On-Ear Headphones” will be available for purchase on Sunday, May 4, for $199.95. There are four different headphone styles, including Stormtrooper (white), Rebel Alliance (yellow/gold with the Rebel logo), Galactic Empire (Red/black) and Boba Fett (olive green/red).

If you don’t want to buy anything, there’s an opportunity to view some Star Wars-related art - the Star Wars Legion exhibition at the Robert Vargas Gallery in Los Angeles is showing off a bunch of “individualized interpretations of the iconic Stormtrooper helmet.” The exhibition is free through Sunday, May 4.

Keith Shaw also rounds up the best in geek video in his ITworld.tv blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.

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