Defending Apple's use of 'magical'

Master illusionist has his own spin on Apple's spin


Professional nitpickers such as yours truly have given Apple a hard time about describing the iPad - over and over and over again -- as "magical."

Now professional illusionist Andrew Mayne has conjured up an interesting defense of Apple's practice:

We're all used to the idea of Apple products being called "magical" both by Apple marketing and users who interact with them.  It may be surprising to some to know that in the actual physical design of iPods, iPhones and iPads, Apple engineers use some of the same techniques that magicians have used for years to deceive audiences.

It's a valid observation that has caused me to rethink my position ... and I've come to the conclusion that Apple's "magical" marketing is still annoying.

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