BridgeSTOR does data deduplication Microsoft doesn’t

New appliance shrinks storage needs in Data Protection Manager

A whole ecosystem of Microsoft partners and related businesses is built around providing an added value to what Microsoft already offers or filling gaps that Microsoft doesn’t fill. The same is true for all sorts of other pillars of the tech industry. And so it is with a company in Poway, Calif., called BridgeSTOR, whose new storage appliance deduplicates data for users of Microsoft System Center Data Protection Manager (DPM) to make more efficient use of storage capacity.

BridgeSTOR’s Application Optimized Storage (AOS) appliance for DPM delivers data deduplication and compression, shrinking the size of data stores by 90 percent. The target market for this appliance, with a starting price of $20,000, is small-to-medium sized businesses that have successfully virtualized their server environment, but not storage, said John Matze, founder and CEO of BridgeStor.

“If you go into any data center or any small business that is using VMware today, they are really proud of themselves that they had three or four racks before and now they have one,” Matze told me in an interview. “But right next to that rack is four or five racks of storage, all because nobody’s been able to compress or dedupe that.”

BridgeSTOR already offers an AOS appliance for Symantec Backup Exec data management, which Matze said is the predominant backup and recovery solution in the U.S. Microsoft DPM is more prevalent in Europe. The appliance is based on an HP Proliant DL 160 server.

BridgeSTOR also has a data deduplication appliance that works with Microsoft Windows Unified Data Storage Server, which is the industry standard iSCSI network-attached storage box, as well as one introduced last fall that supports VMware environments. And Microsoft is providing BridgeSTOR with other opportunities to deliver storage efficiency Microsoft doesn’t.

“We’re strongly looking at SharePoint right now. It’s another environment that doesn’t have any kind of deduplication or compression associated with it. That would be a natural spot to add this kind of technology,” said Matze.

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