Apple grants ABC unprecedented access to its secretive "black labs"

Apple grants ABC unprecedented access to its secretive "black labs"

It didn't take long for the iPhone 4 antenna controversy to spiral out of control. First, users began uploading YouTube videos displaying signal attenuation on their devices. Next, the tech blogs chimed in, with some pundits going so far as to suggest that Apple might need to issue a product recall. And in what arguably served as the straw that broke the camel's back, Consumer Reports pulled their "Recommended" rating for the iPhone.

Looking to stem the ever increasing wave of iPhone 4 criticism, Apple put together a press conference on July 16 where Steve Jobs announced that Apple would be giving away free cases to all iPhone owners. Moreover, Apple, in an attempt to dispel theories that the iPhone 4 wasn't thoroughly tested, put up a new section on its website which explains the rigorous testing Apple puts the iPhone through before it hits the market. More recently, ABC Nightline correspondent Bill Weir was offered unprecedented access to Apple's secret wireless testing labs, an area reportedly referred to as the "black labs" by Apple employees.

Note: The video below is from Hulu and is preceded by a 10-second advertisement. It's worth it.

For a company as notoriously secretive as Apple, allowing ABC cameras inside their "black labs" underscores Apple's commitment to squashing "antennagate" and putting to rest stories that the iPhone was rushed to market. Now if only we could figure out what Apple's hiding under those black cloths.

Like this post? Check out these others from iOnApple.

So you think you think you know Apple?

The biggest Apple product flops of all time

iPod...do you? A playful list of iPods

Apple website circa 1983

Apple posts record revenue on strong iPad, iPhone, and Mac sales

Join the discussion
Be the first to comment on this article. Our Commenting Policies