Aryaka came out of stealth today with a cloud-based application acceleration and WAN optimization service that build on the founders' experiment with content delivery networks.
The company, which was founded in 2008, is headed up and founded by CEO Ajit Gupta, formerly of Speedera, and Ashwath Nagaraj, formerly with Allegro Systems. Speedera, which was acquired by Akamai, had a content delivery network. Allegro Systems was acquired by Cisco.
Gupta claims that with other WAN optimization products such as those from Riverbed or Silver Peak, when users need to grow they deploy more WAN optimization boxes and buy more expensive MPLS bandwidth. They add IT staff to manage these boxes and spend more money on maintenance and upgrades.
To solve these challenges, Aryaka is introducing a service with pay-as-you go pricing based on the size of the bandwidth pipe you need. Organizations can add or remove themselves from the service as needed.
Traffic is routed using IP Sec to the closest best location with no more than 20 milliseconds delay.
Other vendors such as Verizon, AT&T and Orange Business claim to offer WAN optimization services. These services though rely on traditional appliance approaches to WAN optimization.
According to Gartner, the WAN optimization market will reach $4.27 billion globally by 2014.
Aryaka, which is Sanskrit for noble and truthful, is funded for $14 million by Mohr Davidow Ventures, Trinity Ventures, Stanford University and Nexus Venture Partners. The company has 75 employees in Milpitas, Calif. and Bangalore, India.