BroadSoft, Polycom announce integrated voice and video solution

* V2Connect leverages Polycom's Open Collaboration Network strategy with BroadSoft's BroadWorks VoIP application platform

BroadSoft and Polycom have introduced an integrated voice and video solution delivered over one common infrastructure. The solution, called "V2Connect", leverages Polycom's Open Collaboration Network strategy with BroadSoft's BroadWorks VoIP application platform and can be used by service providers to deliver a hosted service.

BroadSoft and Polycom have introduced an integrated voice and video solution delivered over one common infrastructure. The solution, called "V2Connect", leverages Polycom's Open Collaboration Network strategy with BroadSoft's BroadWorks VoIP application platform and can be used by service providers to deliver a hosted service.

V2Connect provides common features for voice and video terminals, including a single numbering plan accessible via private dialing. This lets a user receive a mobile call, transfer it to a video call and then establish a multi-party conference call as needed.

BroadSoft and Polycom also disclosed plans for a new marketing program. Scheduled to begin in early Q2 2010, the program will help value added resellers (VAR) and systems integrators (SI) to host and manage V2Connect for enterprise customers.

Commenting in a statement, Robert C. Hagerty, Polycom chairman, president and CEO said, "The V2Connect CaaS model . . . benefits all parties in the value chain. End customers will experience multimedia UC in a new, innovative manner; VAR and SI partners can enhance their UC offerings, increase their margins and improve customer service; and service providers can deliver innovative services to their customers in a faster time to market."

In other news, we found out a bit more about the Cox Communications wireless service trail following a recent announcement from Alcatel-Lucent. Cox has been testing Alcatel-Lucent's IMS-based voice calling and high-definition video streaming. The tests use  4G Long Term Evolution (LTE) technology over Cox's AWS and 700MHz spectrum acquired at FCC auctions in 2006 and 2009 to support its wireless plans. Cox originally announced its plan to offer wireless services in October 2008, with initial 2009 deployment using Sprint's 3G network and an eventual transition planned for 4G LTE using its own infrastructure.

Our observation: others providers have also been testing IMS and LTE, but we are never the less encouraged that Cox (which has traditionally been a "cable TV" company) is not only branching out into mobile voice and video services, but it is using an IMS to deliver it.

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