Tech industry’s most famous Super Bowl ads

From Orwellian nightmares to singing sockpuppets, a look back at the tech ads that made waves on Super Bowl Sunday


The tech industry’s most famous Super Bowl ads: From Orwellian nightmares to singing sockpuppets, a look back at the tech ads that made waves on Super Bowl Sunday

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E*Trade's "Monkey" (2000)

The premise is devastatingly simple: Two men and a monkey do goofy stuff in front of a camera and it costs E*Trade $2 million to air because it's going on during the Super Bowl. The message: investing your money in E*Trade is a good idea despite the fact that E*Trade specializes in wasting money.

Effectiveness: 2 out of 5. Seeing how well the stock market has done over the past year, that dancing monkey looks like an absolute bargain by comparison.

Previous slide | Next slide >'s puppet sings us a tune

Back when everyone thought that dot-com stock prices would keep going up forever, unleashed this dog of an ad of its infamously annoying sock puppet barking out Chicago's "If You Leave Me Now" in a hideously off-key howl.

Effectiveness: 1 out of 5. Woof. The puppet's crooning couldn't save its parent company from permanently rolling over and playing dead less than a year later.

Previous slide | Next slide >'s "Wardrobe Malfunction" (2005)

Riffing off of Janet Jackson's notorious "wardrobe malfunction" during the previous Super Bowl's halftime show, this ad featured large-chested professional wrestler Candice Michelle dancing around and shaking her booty in front of Congress. Other than annoying prudes, this ad had seemingly little point.

Effectiveness: 1 out of 5 Can anyone figure out what actually does?

Previous slide | Next slide >'s "Monkeys" (2006)

Since one monkey worked so well for E*Trade six years earlier, decided to employ several monkeys to act as a metaphor for just how awful working at an office job can be. In reality, of course, being stuffed into a building full of monkeys would be a welcome diversion for the vast majority of workers in the United States.

Effectiveness: 4 out of 5 The monkey lighting a cigar with money is just too awesome.

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The tech industry’s most famous Super Bowl ads

Did we miss anything?

What are your favorite Super Bowl tech ads? Did we miss any of your old favorites? Let us know in the comments!



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