The much hyped Africa 24, an online television channel geared towards correcting the erroneous image of Africa created by the Western media, has now been launched.
"A24 Media will give us Africans control over our stories," said the company's chairman, Salim Amin.
The portal will contain stories written and produced by African journalists and will be sold globally to interested outlets. Journalists will earn 60 percent of the revenue generated by a story.
"At long last, a truly pan-African news agency that exists to commission the stories about Africa that inspire rather than horrify," said John Owen, a member of A24's advisory board.
The company is changing the way media houses pay journalists and handle copyright issues. The contributor will continue to own the copyright of the original footage, breaking from a culture that requires journalists to give up copyright of their work once it is published or aired by a media house.
"For long, I have been paid a pittance for my work, which is often researched and filmed in hostile environments where I run great risks to bring the story to the audience," said Wilberforce Okwiri, a Kenyan journalist.
"I give up the right to my work when I sell it to the media house, which limits my ways of earning a living," he added. "A24 Media completely changes things and opens up opportunities that I never dreamed were possible."
"The organization is committed to building the capacity of reporters and photographers to compete globally for share of voice for African issues," said Amin, "and is thus solely structured with the journalist's needs in mind."
The online content site is the first phase in the launch of a continental TV channel, though the company did not reveal when broadcasting will begin.